Chapter 12: Strategies for Analyzing and entering Foreign Markets
- Tiga hal yang dilakukan untuk menganalisis pasar asing (Foreign Market Analysis)
· Assess alternative markets
· Evaluate the respective costs, benefits, and risks of entering each
· Select those that hold the most potential for entry or expansion
- Jelaskan faktor-faktor untuk menilai peluang untuk pasar baru (Factors in Assessing New Market Opportunities)
· Product-market dimensions
· Major product-market differences
· Structural characteristics of the national product market
· Competitor analysis
· Potential target markets
· Relevant trends
· Explanation of change
· Success factors
· Strategic options
- Choosing a Mode of Entry
- Exporting
- International Licensing
- International Franchising
- Specialized Modes (Contract Manufacturing, Management Contract, Turnkey Project)
- Foreign Direct Investment
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